Orlando, Florida – The Outdoor Radio Network (ORN) is excited to announce its staff’s top selection from the Top 10 Most Innovative Products at the International Convention of Allied Sportfishing Trades (ICAST) 2025, held July 15-18. Earning the coveted #1 spot is the heat it™ Insect Bite Reliever by heat it, a revolutionary smartphone-powered device that delivers chemical-free heat relief from insect bites in seconds, featuring customizable modes for portable comfort during outdoor adventures.
This groundbreaking tool stood out among hundreds of exhibits at ICAST, the world’s largest sportfishing trade show with over 15,000 attendees, for addressing a common angler challenge: disruptive insect bites that can cut fishing trips short. By applying targeted hyperthermia via a smartphone attachment, the heat it™ relieves itch and pain without chemicals, promoting longer, more enjoyable sessions on the water while aligning with sustainable outdoor practices. Its compact design and app integration make it an essential for anglers facing bugs in remote or humid environments, enhancing safety and focus amid nature’s distractions.
ORN staff praised the device’s innovation for blending technology with eco-friendliness, noting its potential to reduce reliance on sprays and lotions that may harm aquatic ecosystems. “The heat it™ exemplifies practical ingenuity that keeps anglers hooked on their passion without the itch,” said an ORN representative. This #1 pick caps ORN’s countdown of top innovations, from electric kayaks to advanced reels, all aimed at elevating the sportfishing experience.
As outdoor recreation surges, tools like the heat it™ support responsible enjoyment of lakes, rivers, and coasts. ORN encourages enthusiasts to explore this must-have gadget, which could transform how anglers handle inevitable encounters with mosquitoes, flies, and other pests.
For more information on the heat it™ Insect Bite Reliever, visit https://heat-it.com/. Stay tuned for ORN’s full coverage of ICAST 2025 innovations on our programs and website.